The AI Blind Spot: Why Most People Don't Recognize AI When They See It

I've been tracking this trend for a while now, and I have to admit, when I first heard about the amount of people that don’t know AI when they see it, I was skeptical. After spending 8 years in the content marketplace, AI writing tools, and content strategy, you develop a sixth sense for what's actually worth paying attention to versus what's just hype.

But here's what changed my mind. Last month, I was helping a client who was struggling to understand why their audience wasn't engaging with their content. After digging deeper, we realized that the issue wasn't the content itself, but rather the fact that it was being generated by AI tools. The audience just didn't recognize it as such.

Experience-Based Context

Let me give you some background based on what I've seen in the industry. In my 8 years working with content creators, publishers, content managers, and writers, I've noticed a significant shift in how AI is being used. It's no longer just about automating repetitive tasks, but about creating high-quality content that resonates with audiences.

Practical Insights from Experience

Here's what I've found works in practice. When it comes to using AI tools, it's not just about the technology itself, but about how you use it to enhance your content strategy. I've seen clients who have successfully used AI to generate high-quality content, but also those who have struggled to make it work.

Actionable Strategies

Based on my experience, here's exactly what you should do. First, take the time to understand how AI can enhance your content strategy. Second, experiment with different AI tools to find what works best for you. And third, don't be afraid to ask for help when you need it.